Setbacks and ideas

5 Potential setbacks

  1. Companies don’t want to join my app.
  2. It may be difficult to get it out there as lots of people ignore pop up adds.
  3. The app is going to take a long time to set up.
  4. If people don’t like all the shops that are on the website/ app or their favourite shop isn’t on there they might cancel the subscription.
  5. No one will bother to get the subscription.

3 Other ideas connected to your passion

  1. an app for discounts
  2. QR code website
  3. An app that gives you a notification everytime you spend on your debit card telling you how much you’ve got left.

Marketing Plan

The 4P’s

Product

My product is an app and website that shows off the best offers of items in your selected style.

Price 

I think I will make the app $1 because I know for me personally I find it a bit of a hassle buying apps and if apps are like $6 I won’t buy them because I just think its unnecessary. That’s why I think cheap prices are better for apps. I will also have a subscription for both the website and the app where you can have extra benefits like discounts.

Position

The product, I would say, is in the lower end of the market. The products sold on the app and the companies on the app will vary from the very low end of the market to very high-end depending on what the customer wants.

Promotion

I would evoke the purchase by popup ads on games and social media. This is an effective strategy because social media is a daily thing for most people so many many people would see it.

Shouting Cleverly

 

  • Identify your target audience. Who is likely to buy your product/service?

My target audience is busy people who don’t have time to go shopping. This app is a quick and easy way to shop your style and purchase items in your price range.

  • What is your communication objective? How do you evoke the purchase decision? Is it through awareness, knowledge, liking or preference?

I would evoke the purchase by popup ads on games and social media. This is an effective strategy because social media is a daily thing for most people so many many people would see it.

  • Design your message. Is it a rational, emotional or moral message? Is it a combination of all three?

My message that I am trying to get across is that shopping doesn’t have to be a hassle or a workout. You can do it from home. Online shopping doesn’t have to be hard either. Quick Style can make everything easier.

  • Choose the media. Will you use social media, traditional advertising or word of mouth?

As stated previously, I will use social media such as instagram and facebook for my ads.

  • Message Source. Who will be the face of your communication: you or a celebrity?I will use a well known female celebrity like; The Kardashians or some beauty youtubers.

Brand ideas

My three name ideas are:

Style shop

Speedy shopper

Quick style

I think I will go with Quick Style because that describes what the app the best I think. My logo will be this:

because it is simple and it shows that is as about fashion. I like it because there is no specific type of clothing there so it can still be open to anyone. I also like it because it is just a naked mannequin but it can symbol starting fresh or trying new things like new clothes that you didn’t think of before.

My business idea.

So my “thing” is fashion. When I’m older I want to be an interior decorator so I’m really interested in the fashion industry. My idea is a website or an app that makes it easier for people to shop online or in store and find their style. So basically you type in your style for example “boho” and it will come up with a list of shops that sell things in that style or even just some items that are in that style and what shop they are from. This isn’t just limited to clothes it can be anything in that style. It also isn’t just limited to styles. If you want something with a certain quote on it, my app or website can find that too.

How to be an Entrepreneur

Entrepreneurs are people who own a self-run business. They are very independent. To be an entrepreneur you have to take action and take risks. Starting a business isn’t easy and it can be very risky. You have to invest a lot of money into your business and you can never be 100% certain that it will work. To be an entrepreneur you need to use opportunities. “Every mistake is an opportunity”